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User Journey
Persona
Alex
Age:
71
Occupation:
Retired
Average monthly expenditure on food：
$1300
Relationship status:
Divorced, Single
Hobbies:
Travel, Movie, Social, Hiking, Reading, Dancing, Sining, Teaching
City:
San Francisco, America
Brief Bio
Alex has been retired for over 10 years, he has earned enough money to have a very comfortable rest of his life. He likes to travel around the world to visit his friends. He doesn't know hoe to cook, and has no interests to learn it, so he eats outside over 90% of the time.
Motivations
He can not cook and doesn't want to learn. Sometimes is nice to have dinner with friends in a good restaurant, but it will be nicer if he can just hire a friendly cook to come to his house to cook for him when he wants to eat at home. And of cause, the tase and quality of the food is very important for him, and he doesn't need to worry about the budget.
Goals
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Wants to find a private cook who can cook super healthy food
-
Wants no salt for most of the food
-
Meets nice cook
Meiyan
Age:
39
Occupation:
Run a shoe store
Average monthly expenditure on food：
$200
Relationship status:
Married
Hobbies:
Cooking, Watching TV show, Shopping, Social, Workout at home，Gardening
City:
Guangzhou, China
Brief Bio
Meiyan and her husband is running a small shoe store in downtown Guangzhou, China. They have a 17 years old son, and a 4 years old dog. They are a typical middle-class family in China. She saves money most of the time for her family.
Motivations
She loves cooking. Her previous wish was to become a chef, but her parents forced her to study business in college. Even she didn't study any professional cooking skill in school, everybody loves her food. And her son is going to college next year, so it would be very helpful if she can earn some money for her son's tuition by cooking.
Goals
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Cook for people who enjoy her food
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Earn some money
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Make new friends
Mina
Age:
23
Occupation:
International student who study Art
Average monthly expenditure on food：
$400
Relationship status:
Single
Hobbies:
Travel, Drawing, Photography, Movie, Watching Youtube, Singing, Shopping
City:
San Francisco, America
Brief Bio
Mina is an international student from Korea. She studies art in her college, and she will be graduate on 2022. She lives in an apartment in downtown San Francisco by herself. The rent is $1500/ month. Sometime she will invite friends to stay over very few months, but most of the time just herself in the house.
Motivations
She can cook some basic stuff like fried rice or fried veggie. But she only has limited types of dishes, so she gets tired of her food easily. Most of the time she just order take out because she prefer to eat at home if she is not with someone.
Goals
-
Wants to find a women private cook who can cook tasty food
-
Not too pricy
-
Don't stay in her apartment too long
User Journey
Meiyan
Alex
Mina
Meiyan
Meiyan wants to be a private cook because she likes cooking and she wants to earn some extra money, so she downloads the app
She clicks on "as a cook" button and types in her personal information.
She needs to upload her food safety certificate and some other information documents
She will complete her online recipe, which including the name, image, a brief introduction, and ingredients for each dish
She may receives one or multiple cooking offers, so she will need to chose which customer she would like to cook for
She will discuss with the customer about more cooking details by sending message in the app
She will schedule a face-time interview with the customer by using the "video call" function in the app
Finally, she gets this cooking offer, and arranges an appointment
Alex
Alex wants to hire a private cook because he gets tired of eating out, so he downloads the app
He clicks on "as a diner" button and types in his personal information.
He needs to provide his kitchen information, so that the cook will know that what kind of tool they can use
He will select what type of food he likes, then the app will be able to suggest some suitable cook for him
He will see a list of the cook, then he will need to chose the cook he like by looking at their profile
He will discuss with the cook about more cooking details by sending message in the app
He will schedule a face-time interview with the cook by using the "video call" function in the app
Finally, he hires a cook that he likes, and arranges an appointment
Mina
Mina wants to hire a private cook because she has a birthday party this week, so he downloads the app
She clicks on "as a diner" button and types in her personal information.
She needs to provide her kitchen information, so that the cook will know that what kind of tool they can use
She will select what type of food she likes, then the app will be able to suggest some suitable cook for her
She will go to create a post and write down some information about her party's requirements, and posts it in public
She may receives one or multiple bids, so she will need to chose which candidate she would like to hire
She will discuss with the cook about more cooking details by sending message in the app
She will schedule a face-time interview with the cook by using the "video call" function in the app
Finally, she hires a cook that she likes, and arranges an appointment
Design Principles
1. Explore the foodie in you
You can find the most authentic food around the world in this app.
2. Cooking will never break your heart
You can find cooks who cook dishes specifically for your appetite.
3. Private cook in your pocket
You can hire a private cook anytime you want.
4. Turn your hobby into a job
This app provides a lot of money-making opportunities for people who like to cook or know how to cook
5. Simple, convenient and flexiable
This app will be very easy to use, and the way to hire your private cook is very flexiable.
User Needs
I listed out about 15 user needs derived from the research and the experience mapping. These needs will lay foundation for the key functions of my app.
1: Want to be able to hire a private cook to cook for them
2: Want to be able to know the identity of the cook
3: Want to be able to eat their hometown's food
4: Want to have a cheaper price
5: Want to have healthy food
6: Want to have a friendly cook
7: Want to have a part-time cooking job
8: Want to know what kind of food they will have
9: Want to know the skill level of the cook
10: Want to hire someone near by
11: Want to be able to select the ingredient by themselves
12: Want to make friends with people
13: Want to be able to read the person's profile and rating
14: Want to be able to see the person's food
15: Want to be able to have different food from different countries
MoSCoW Chart
The MoSCoW method is a prioritization technique used to reach a common understanding with stakeholders on the importance they place on the delivery of each feature. The chart below helped me organize the functions of my app and provided me with guidance while I was building the overall structure.
Must Have
1: List of categories of the food
2: List of the cooks
3: List of the customers
4: Graphic and brief introduction of each dish
5: Kitchen checklist
6: Profile of each user
Could Have
1: Using tips (step-by step guidance)
2: Food / Kitchen tool Shops
3: Hire multiple cooks in one time
Should Have
1: Tips recommendations
2: Map
3: Negotiable price
4: Food Safety Certification
5: Personal Blog
Won't Have
1: Restaurants reviews
2: Pickup Order
3: Housekeeper hiring
4: Babysitter hiring
5: Cooking class
Information Architecture
Log in page
Searching Section
Profile Section
Message Section
Food Category
Cook Finding Page
Review Page
Personal Information
Dinner Finding Page
Kitchen
Information
Review Page
Contact
List
Order History
Job History
Setting
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