Design Brief
" When deciding what to
cook, 38% use what's in their fridge, while another 29% eat what's convenient, meaning prepared foods that just have to be warmed. "
" When asked why they
don't cook as much as they'd like, 47% of Americans said they were tired of cooking the same thing. "
" 6% of Americans say they don't cook at all."
Problem
There are many people who too busy or lazy to cook, especially in the city. Or some people may not be a good cook, so they would rather someone else do the cooking.
The ready-to-eat pasta company Artisola commissioned its State of Home Cooking Survey, which found that only 27% of Americans actually get behind a stove to cook every day.
Secondary Research
- Why home cooking is dying?
A combination of studies and trends. In 2013, Nutrition Journal published a study that reported that in 1965, between 88 and 95 percent of meals were prepared at home, whereas in 2007 between 65 and 72 percent were. That's a 16 percent drop at best, a 30 percent drop at worst.
- The benefits of cooking at home
Restaurants often serve more food than you should eat. Many restaurants serve portions that are two to three times larger than the recommended dietary guidelines. This encourages you to eat more than you would at home, adversely affecting your waistline, blood pressure, and risk of diabetes.
- Why young Americans feel ill-equipped to cook
Part of the reason for millennials’ lack of cooking knowledge may be that as more women have entered or remained in the workforce, fewer millennials have had stay-at-home parents teaching them to cook.
Proposed Solution
To create an app that lets people hire a private cook to make your meals in your home for a reasonable cost. The app allows you to save time and energy and enjoy a tasty meal on the privacy of your own home.
Target Users
- People who don't have time to cook
- People who are lazy to cook
- People who are not good at cooking
- People who don't like to eat outside
Competitive Audit
YELP
Yelp is your local guide for finding
the perfect place to eat, shop, drink, explore, and relax.
- Finding restaurants
- Order Delivery
- Order Take out
EZCATER
ezCater helps busy people find
and order great food for their meetings and events, right from
their mobile device.
- Order Delivery
- Big Event Only
MYTABLE
A mobile marketplace allowing
you to connect with and hire a Professional Chef!
- Professional Chef Only
- Not Cheap
