top of page

Design Brief

Image by Eiliv-Sonas Aceron

" When deciding what to

cook, 38% use what's in their fridge, while another 29% eat what's convenient, meaning prepared foods that just have to be warmed. " 

Image by Charles Deluvio

" When asked why they

don't cook as much as they'd like, 47% of Americans said they were tired of cooking the same thing. "

Image by Eiliv-Sonas Aceron

" 6% of Americans say they don't cook at all."


There are many people who too busy or lazy to cook, especially in the city. Or some people may not be a good cook, so they would rather someone else do the cooking.

The ready-to-eat pasta company Artisola commissioned its State of Home Cooking Survey, which found that only 27% of Americans actually get behind a stove to cook every day.

Secondary Research

- Why home cooking is dying?

A combination of studies and trends. In 2013, Nutrition Journal published a study that reported that in 1965, between 88 and 95 percent of meals were prepared at home, whereas in 2007 between 65 and 72 percent were. That's a 16 percent drop at best, a 30 percent drop at worst.

- The benefits of cooking at home

Restaurants often serve more food than you should eat. Many restaurants serve portions that are two to three times larger than the recommended dietary guidelines. This encourages you to eat more than you would at home, adversely affecting your waistline, blood pressure, and risk of diabetes.

- Why young Americans feel ill-equipped to cook

Part of the reason for millennials’ lack of cooking knowledge may be that as more women have entered or remained in the workforce, fewer millennials have had stay-at-home parents teaching them to cook.

Young Father Cooking
Lunch in a Restaurant

Proposed Solution

To create an app that lets people hire a private cook to make your meals in your home for a reasonable cost. The app allows you to save time and energy and enjoy a tasty meal on the privacy of your own home.

Target Users

- People who don't have time to cook

- People who are lazy to cook

- People who are not good at cooking

- People who don't like to eat outside

Competitive Audit


Yelp is your local guide for finding

the perfect place to eat, shop, drink, explore, and relax. 

- Finding restaurants

- Order Delivery

- Order Take out

截屏2020-09-12 下午9.13.48.png


ezCater helps busy people find

and order great food for their meetings and events, right from

their mobile device.

- Order Delivery

- Big Event Only

截屏2020-09-12 下午9.46.33.png


A mobile marketplace allowing

you to connect with and hire a Professional Chef!

- Professional Chef Only

- Not Cheap

截屏2020-09-12 下午9.15.16.png
bottom of page